First in the Room Social Application Strategy
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    © Chris Boudreaux 2009
    Cover: Increase Customer Lifetime Value With Viral Application Features
    Unleash Your Customers: Increasing Customer Lifetime Value With Viral Application Features

    A framework for using viral application features to decrease your average customer acquisition cost and increase customer lifetime value.

    September 2009
    Cover: Social Media Governance
    Empowerment With Accountability: Social Media Governance in the Enterprise

    A framework for leaders to achieve business value from social technologies throughout their organization.

    June 2009
    Visit Social Media Governance .com

    Cover: When to Invite Oprah - Driving Social Adoption
    When to Invite Oprah to Join Your Social Network
    Grow your business using three drivers of adoption in social applications: (1) open need, (2) minimum relationship density and (3) preferential attachment.
    April 2009
    Cover: Inaugural Post of First in the Room
    Hello World: The Inaugural Post
    First in the Room helps business leaders develop social application strategies and tactics with the guiding principle of making technical topics more accessible and useful to a broad audience.
    April 2009