First in the Room Social Application Strategy

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    © Chris Boudreaux 2009
    Cover: Increase Customer Lifetime Value With Viral Application Features

    A framework for using viral application features to decrease your average customer acquisition cost and increase customer lifetime value.

    September 2009
    Cover: Social Media Governance

    A framework for leaders to achieve business value from social technologies throughout their organization.

    June 2009
    Visit Social Media Governance .com

    Cover: When to Invite Oprah - Driving Social Adoption
    Grow your business using three drivers of adoption in social applications: (1) open need, (2) minimum relationship density and (3) preferential attachment.
    April 2009
    Cover: Inaugural Post of First in the Room
    First in the Room helps business leaders develop social application strategies and tactics with the guiding principle of making technical topics more accessible and useful to a broad audience.
    April 2009